Exports of footwear and footwear should be more emphasis on quality and environmental protection

This year, the global financial crisis, trade protectionism and the developed countries pay more attention to consumer health and safety, product quality and safety and health impact of higher demand, Europe and other countries and regions, the requirements on imports of Air Max 24-7 footwear products become more stringent , has introduced a stringent "green barriers" seriously troubled the export of footwear products.

European Union announced in May this year, all exports to the EU products DMF content shall not exceed 0.1 mg / kg, while the substance is widely used in footwear and other textile products sterilization and mildew treatment, but also require the exporter containers or gas shall not contain any sharp taste, restricted substances, including methyl bromide, three hydrogen phosphate, formaldehyde, chloroform, ethylene dichloride, sulfur dioxide, fluoride, etc., if the container has been found irregularities, must be implemented degassing treatment, degassing very expensive. Decree issued by the Ministry of Health of Italy, called for the use of the substance seized as a fungicide and testing the Air Max 90 products; American Apparel & Footwear Association has published its list of global restricted substances, restricted substances, including dimethyl fumarate, formaldehyde, pesticides, heavy metals, flame retardants, asbestos and so on.

For Europe and other countries and regions to raise the threshold on imported footwear products, and container restrictions, footwear export enterprises should pay close attention. I propose the footwear export enterprises, the following aspects should actively explore foreign markets firmly: First, stick to European markets. Although analysts believe that demand will shrink this year's European and American footwear more than 20%, and the dollar, the euro and the RMB exchange rate appreciation caused by the greater risk, but the large proportion of European and American markets, enterprises in the emerging markets to expand, we can not give up on European and American markets exports, should be more then a short one, so as to avoid loss of customers. Second is to strengthen the quality and safety footwear control system, strengthen the fungicides, desiccants safety investigation, to ensure export safety. Third, speed up product upgrading, the creation of independent brands, to enhance coordination, lack of change in innovation, low prices, quantitative expansion of the dominant development model. Fourth, the initiative "Baotuan" response. And collaboration to strengthen research and development, looking for banned substances restricted safer alternatives, and actively communicate with foreign customers, in particular, should pay close attention to cases of DMF and the EU Official Journal allergy information. Fifth, foreign trade departments and industry associations should be active service, and guide enterprises to actively participate in international exports of Air Max 2009 footwear exhibition, the establishment of footwear products exported to Europe's business platform for further expansion in Russia, the Middle East, South America, Southeast Asia and other markets, reducing the risk of total exports.