According to media information reported recently, footwear brands with independent intellectual property rights Golden Monkey 6 new products have passed the provincial science and technology achievement appraisal, before the Spring Festival in 2011 a comprehensive on the market. Appraisal meeting, from the China Leather Association, the National Standardization Technical Committee Nike Air Max footwear, Shaanxi University of Science and Technology, Qingdao University, Shandong Leather Industry Association and other professional bodies and related experts on new products and technological achievements were discussed and identified. This is the Monkey Group was identified as following the November level enterprise technical center is another major achievement, is dedicated to the sixtieth anniversary next year, Monkey Group created a "gift."
It is reported that 6 new products are: "JH2010N footwear structure damping chamber capsule technology" products, with obvious shock, exhaust functions; "anion environmental purification material in the shoes of" products, has antibacterial, mildew, deodorant and so on; "nano far-infrared heating material in the shoes of health" products, with infrared health functions, can improve blood circulation foot; "nano-ceramic composite Air Max Nike shoes of milk" products, can enhance paint film strength, waterproof, dust, mold functions; "the development of environmentally friendly desiccant" products, water and organic molecules adsorbed gas has a unique ability, and high temperature, acid and alkali resistant, non-toxic, non-polluting, has antibacterial , antivirus, release fragrance, deodorizing; "water-based synergy hydrophobic / anti-yellowing application of technology in the shoes of" product, with anti-yellowing effect. At present, this series has been trial production of new products in 2011 will be fully on the market before the Spring Festival, will perform for the consumers health, comfort, environmental protection, new ideas. Identification Committee agreed that these new products in line with national industrial policy, with independent intellectual property rights, the key technology is the leading domestic level, it was agreed through the identification of these new products.
According to reports, in November 2010, based on the Golden Monkey Group in sales volume, brand influence and enterprise independent innovation has always been an industry leader, the National Development and Reform Commission and other five ministries Monkey Group formally recognized as a national technology center enterprise technology center, both for the Monkey Group provides an enhanced Air Max 2009 product development capability, control their own core technologies to create better brand more important carriers of innovation and development for enterprises and long-term development added a new powerful force.
2010年12月7日星期二
Exports of footwear and footwear should be more emphasis on quality and environmental protection
European Union announced in May this year, all exports to the EU products DMF content shall not exceed 0.1 mg / kg, while the substance is widely used in footwear and other textile products sterilization and mildew treatment, but also require the exporter containers or gas shall not contain any sharp taste, restricted substances, including methyl bromide, three hydrogen phosphate, formaldehyde, chloroform, ethylene dichloride, sulfur dioxide, fluoride, etc., if the container has been found irregularities, must be implemented degassing treatment, degassing very expensive. Decree issued by the Ministry of Health of Italy, called for the use of the substance seized as a fungicide and testing the Air Max 90 products; American Apparel & Footwear Association has published its list of global restricted substances, restricted substances, including dimethyl fumarate, formaldehyde, pesticides, heavy metals, flame retardants, asbestos and so on.
For Europe and other countries and regions to raise the threshold on imported footwear products, and container restrictions, footwear export enterprises should pay close attention. I propose the footwear export enterprises, the following aspects should actively explore foreign markets firmly: First, stick to European markets. Although analysts believe that demand will shrink this year's European and American footwear more than 20%, and the dollar, the euro and the RMB exchange rate appreciation caused by the greater risk, but the large proportion of European and American markets, enterprises in the emerging markets to expand, we can not give up on European and American markets exports, should be more then a short one, so as to avoid loss of customers. Second is to strengthen the quality and safety footwear control system, strengthen the fungicides, desiccants safety investigation, to ensure export safety. Third, speed up product upgrading, the creation of independent brands, to enhance coordination, lack of change in innovation, low prices, quantitative expansion of the dominant development model. Fourth, the initiative "Baotuan" response. And collaboration to strengthen research and development, looking for banned substances restricted safer alternatives, and actively communicate with foreign customers, in particular, should pay close attention to cases of DMF and the EU Official Journal allergy information. Fifth, foreign trade departments and industry associations should be active service, and guide enterprises to actively participate in international exports of Air Max 2009 footwear exhibition, the establishment of footwear products exported to Europe's business platform for further expansion in Russia, the Middle East, South America, Southeast Asia and other markets, reducing the risk of total exports.
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